EXPERIENCE

 

SHELL INDIA MARKETS PVT. LTD., Bangalore
Senior Service Designer (Jan 2022 - Current)
(Full-time since Oct 2022, previously contract)

• Led product strategy, service design and User research for B2B Business Mobility projects, driving digital enhancements for EV charging solutions across European and North American markets.

• Communicated visually through the creation of user personas, customer journey maps, storyboards, and end-to-end service blueprints for new customer value propositions in a rapidly evolving digital landscape.

• Designed and facilitated high-impact strategy workshops with IT leadership to co-create solutions and align on digital transformation initiatives.
   

COMMONPLACE, New Delhi
Founding Member, Ops. & Systems Design Lead (Apr 2021 - Jan 2022)

• Led the systems thinking and HCD function, managing client engagements with organizations like Ashoka University, Ipas and Pradan on social impact projects.

• Demonstrated an entrepreneurial and pragmatic approach by establishing core operational functions for the company, including client engagement processes, sales processes and organizational finance.
   

DIGNIFY LAB LLP, Bangalore
Founding Partner (Apr 2020 - Jan 2022)

• Co-founded a design consulting firm specializing in user research, systems thinking, and service design.

• Drove consulting engagements with founders of Cult.fit and Rapido on customer research and operational analysis projects, converting ideas into actionable strategies.

• Led large-scale innovation and research projects for clients including the World Health Organization (WHO) and the Bill and Melinda Gates Foundation (BMGF).

• Part of Board of Advisors for MuddleArt, a pioneering ethical textile management startup. Conducted key market research and formulated investor strategy that resulted in seed funding for the startup.
   

VIHARA INNOVATION NETWORK, New Delhi
Service Designer (Sep 2019 - Apr 2020)

• Led HCD research and strategy on a family planning project sponsored by the Bill and Melinda Gates Foundation (BMGF).

• Key responsibilities included Research Design, Ethnographic Research, and the creation of Service Design & Evaluation Frameworks to support in-depth market testing.
   

SOCIETE GENERALE GSC, Bangalore
Designer: Service & Business Design (Jul 2018 - Aug 2019)

• Served as Lead Service Designer for the Corporate & Investment Banking (SGCIB) division in Hong Kong, solving complex strategic problems to enable seamless synchronization between operations and client-facing trading desk teams.

• Conducted workshops with startups and business sponsors across Asia, Europe, and Africa for the 'Catalyst' accelerator program, guiding them to formulate and refine their Value Propositions and Business Models.

• Presented results and strategic recommendations to client management and internal Visa stakeholders to drive implementation.